Weekly Grocery Adverts Offer Up Unhealthy Choices

31 Oct

“The average American diet, including underconsumption of fruits and vegetables but overconsumption of protein foods, was reflected in the relative frequency of food groups advertised in weekly sales circulars.”

Science Abstracts

In short, the foods in circulars are not that healthy.

Even the ‘good’ news isn’t all that good, for example 20% of the vegetables are for potatoes, almost half of the grain are for sugar-added products and a quarter of the dairy are for milk based desserts.  The breakdown graph is here

Proportions of food groups advertised in 52 weekly US supermarket sales circulars in 2009. Nutrition Journal 2014, 13:95  Proportions of food groups advertised in 52 weekly US supermarket sales circulars in 2009.
Nutrition Journal 2014, 13:95

OPEN ACCESS

Foods advertised in US weekly supermarket sales circulars over one year: a content analysis

Background
The nutritional content of Americans’ shopping carts is suboptimal despite federal dietary guidance, in this case, the MyPlate consumer icon which displays desired proportions of vegetables, fruits, dairy, grains and protein foods for consumption. Consumers mention print advertising—such as weekly sales circulars—frequently as influencing their grocery shopping decisions.

Methods
To examine and describe the relative proportions of advertised foods aggregated into the MyPlate…

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