Where do people look? Where there’s information

6 Nov

Make sure you go to http://www.businessinsider.com/eye-tracking-heatmaps-2014-7#ixzz3GFpnaKhz
and look at the entire collection!


where do people look animation

1. BusinessInsider has a great collection of pictures tracking where people actually look when they see an image. (Big takeaway: men love to look at other people’s groins.)

2. Watch the video above: people generally look at the face of the person talking or the object that someone is pointing at. Why? Because that is where the information resides.

information seeking

3. If you ask someone to look for a hidden target, they will look around in a manner that will give them the most information about where the target may be – this lets them exclude as many locations as possible.

4. But we are social animals, and social animals have a tendency to rely on social information – gathering information from other individuals lets you pass on some of the cost of finding it to others. Humans in crowds will look where other humans are looking – what is going on…

View original post 262 more words

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: