Yoga is marketed to keep men away

18 Nov

“The reality is that men need Yoga.”

Home Yoga Practice

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I was strolling in a sporting goods store this weekend with my wife as she was looking for new running shoes. We were in the women’s section of the store, and there was a huge display that said YOGA. There was a life sized female mannequin doing Natarajasana (see above) wearing the “sweats du moment” that the yoga fashion companies are dishing out. I was surprised how vast the area was, when a scant 10 years ago there were no yoga parts of any sporting goods store. This seemed auspicious as Yoga seems to be more prevalent in modern culture. Then, I noticed a very disturbing detail. Amid the yoga sports bras and the yoga stretch pants there was no apparel to be found for men who do yoga.

If you read my blog regularly, you know my disdain for the “yoga inspired” fashion industry. This  post is not about…

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