Tag Archives: Pavlov

The misnamed Pavlok Electro Wristband

1 Sep

I have no idea if the Pavlok Electro Wristband really helps you break bad habits by administering small electric shocks. What I do know is that this product is badly misnamed. According to BoingBoing:

Got a bad habit you’re aching to break? Don’t make yourself crazy with methods that don’t work – train yourself like Pavlov’s dog with the Pavlok. This little shock wristband sends you a light shock every time you engage in your bad habit by pressing the lightning bolt on the band or the zap button on the phone app. You can also set up automatic shocks through one of the many integrations. Any habit, same solution. Your brain will create an aversion to your bad habit when it’s paired with a shock, that’s just classical conditioning.

Pardon me, but this is not Pavlov’s classical conditioning, this is operant conditioning where behavior is changed by its consequences. Specifically it uses punishment, defined as a consequence that decreases the probability of a behavior recurring.

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